2017 Spring Conference - Leveraging the Power of Generations
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When: Wednesday, April 26, 2017
8:30 AM
Where: Earle Brown Heritage Center
6155 Earle Brown Drive
Brooklyn Center, Minnesota  55430
United States

Online registration is closed.
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One of the biggest challenges facing HR professionals is how to attract, engage and retain employees from multiple generations.

Each generation has its own set of values, strengths, weaknesses, and expectations.

Join us for a day of presentations and conversations designed to lead to innovative solutions between all generations.



  • 9:15 - 9:30am - Welcome
  • 9:30 - 10:30am - Opening Keynote - Scott Schwefel
  • 10:30 - 11:00am - Exhibitor Networking Break
  • 11:00am - 12:00pm - HR Panel led by Karen Gureghian
  • 12:00 - 12:45pm - Lunch, Raffles, Exhibitor Networking and Professional Headshots
  • 12:45 - 1:45pm - Afternoon Speaker - Anna Bergreen
  • 1:45 - 2:15pm - Exhibitor Networking Break
  • 2:15 - 3:15pm - Closing Keynote - Pam Borton
  • 3:15 - 3:30pm - Closing

Opening Keynote Speaker - Scott Schwefel - Communicate in Full Color
Scott Schwefel, Author of Discover Yourself, will “Communicate in Full Color” by sharing insights and learning about how truly great organizations communicate more effectively, and deliver better results because they do. Understanding how personality fits into our jobs, the people around us as well as the individuals who may work above and below us in the professional hierarchy, adds another factor to an already complex arena of life. Personality in the workplace is often underestimated – with individuals with different working styles, jobs, backgrounds, and ages, his discussion will demonstrate that, utilizing the strengths of each personality type, is vital to the success of professional environments.

Scott Schwefel
Scott Schwefel brings over 25 years of entrepreneurial experience. In 1990, he founded Benchmark Computer Learning,
which grew to Minnesota’s largest technology training company.  Benchmark was named one of the fastest growing private companies in Minnesota. In 2011, Scott was named to Minnesota's "40 under 40" the list of successful top executives. He also founded Insights Twin Cities, delivering the Insights Discovery System to businesses all over the world. After selling his business to Insights Global in 2014, he now owns and operates, Discover Yourself, where he teaches and coaches CEOs, Executives in Sales, Leadership and Team Performance.

Watch Scott's Welcome Video

Hosted by Karen Gureghian
- HR Panel: Leveraging the Power of Generations
The HR Panel, led by Karen Gureghian, will address critical tools and knowledge needed for being a successful, credible HR business
partners and leaders.

 Heidi Balley,
 Deb DuChene,
BlueCross Blue Shield
 Brianna Durfee,
Renters Warehouse
 Juliette Francis,
Science Museum of Minnesota
 Kim Vacanti,
Global Aviation Services

Karen Gureghian has over 20 years of Human Resource management experience working for public and private organizations in the Twin Cities.  In 2003, she launched her own consulting firm, which specializes in implementing the human resource function for small or start-up companies.  In this role, Karen works directly with owners and presidents of companies and acts as a strategic HR business partner and implementation specialist in the areas of policy and procedure documentation, recruiting, benefits, and HR function set-up. Prior to 2003, Karen worked as an HR Manager for Xilinx and FSI International.

Karen has been an active member of HR Professionals of Minnesota since 2003.  She served as a Co-Chair for Professional Development where she was responsible for organizing the Fall and Spring Conferences, VP of Membership, President, and is
currently serving as SHRM Foundation Director. Karen is a Chartering Member of HRP-MN and worked as part of a team to gain SHRM chapter affiliation.  She is a member of SHRM and has served as Secretary and Associate Director of Membership of the SHRM Minnesota State Council.

Optional - Professional Headshots - $35

We are so excited to be partnering with Lauren B Photography to provide professional headshots. You will have a choice of your favorite image from an online gallery for finalization (stray hairs, blemishes, and lint removed, eyes softened and brightened, etc.). Laurie will take a variety of shots (both sitting and standing if time allows) to choose from drive 1-2 weeks after the event.

Photos will be taken during lunch by appointment between 12:00-12:45pm. Available appointments will be visible during the event registration process.

$35 - prepaid during registration when appointment is scheduled
$45 - paid onsite - appointment time will be determined by current availability

Afternoon Speakers Anna Bergreen and Natasha Lipcinski - Maximizing Talent at any Age

Anna Bergreen and Natasha Lapcinski, co-owners of Dialogue Innovations, will
explore what is possible when your inter-generational relationships are functioning at their highest possible level. Dialogue skills are the most valuable leadership assets of our time, and requires a robust skill set. During this session, participants will reflect on their current organizational culture and walk away with effective and efficient tools for addressing communication challenges and conflict. They will guide the attendees to analyze current organizational culture as it pertains to intergenerational dynamics, identify dialogue tools for addressing intergenerational communication and conflict and practice utilizing these tools.